The Emmy Award-winning YES App has launched Bronx Beat, a programming series providing behind-the-scenes looks at some of the Bronx’ best-known institutions and hidden gems including small businesses, parks, landmarks and neighborhoods. Bronx Beat episodes will also appear on the Yankee Stadium scoreboard throughout the season. A brief promotional spot can be viewed here.
Bronx Beat highlights the borough’s diverse cultural offerings, world class arts and entertainment influences and unique culinary contributions, as well as the multitude of small businesses which make the Bronx so unique.
The premiere episode of Bronx Beat, currently available on the YES App, shines a spotlight on the historic Arthur Avenue Market and its multitude of legendary eateries and shops. The second episode will focus on Wave Hill, the 28-acre public garden and cultural center overlooking the Hudson River and the Palisades.
New episodes are expected to be posted on the YES App and appear on the Yankee Stadium scoreboard during each Yankees homestand this season, with episodes archived on the app for on-demand viewing.
Each episode will be up to five minutes in length, with Rob Walsh, President of the Bronx Overall Economic Development Corporation (BOEDC), acting as “tour guide.”
“Through this creative initiative, the Yankees and the YES Network are putting a great big spotlight on our vibrant neighborhoods, growing cultural attractions, and many of our mom and pop shops that reenergized The Bronx,” said Robert W. Walsh, Interim President, Bronx Overall Economic Development Corporation. “It is a home run!”
“The Yankees are proud to call the Bronx our home, and we are so excited to begin the Bronx Beat series to illustrate the cultural vibrancy and depth of experience that can be found in exploring the Bronx,” said Yankees Senior Vice President, Corporate/Community Relations, Brian Smith. “From landmarks to businesses to restaurants, there are countless Bronx institutions and enterprises that enrich our community and bring joy to residents year-round. Yankee Stadium is just one stitch in the rich tapestry of the borough, and we hope that Bronx Beat makes New Yorkers and people from around the world aware of the multitude of destinations our borough has to offer.”
YES App programming is accessible via both video providers as well as direct-to-consumer, on the Web, mobile, tablets and connected devices. The YES App is accessible exclusively on the Web at www.watchyesnetwork.com and through devices such as Amazon Fire TV, Roku, Apple TV, Google TV and Samsung connected TVs.