The New York Yankees announced Monday that they will hold Mo Willems “The Pigeon" 4-Inch Plush Keychain Day presented by Hidden Pigeon Company and FOCO on Sunday, July 13 vs. the Cubs, for the first 10,000 guests ages 14 and younger. Additionally, new co-branded Yankees x The Pigeon x Elephant & Piggie merchandise for children, infants and adults will be available for purchase in the Yankee Stadium Team Store, building on last year’s successful initial apparel collaboration. Select items will begin appearing in the Team Store during the upcoming homestand, which begins on July 8.
To celebrate the promotional day, “The Pigeon” mascot will attend the game on July 13, greeting fans from 11:30 a.m. to 1:30 p.m. on the 200 Level of Yankee Stadium across from the T-Mobile Fan Zone (located between Section 216 and the New Era Team Store).
Hidden Pigeon Company (HPC) — the dynamic multiplatform kids and family content company that is home to the popular character brands of award-winning, No. 1 New York Times bestselling children’s author/illustrator Mo Willems — has again teamed up with New Era Cap and OT Sports on Yankees x HPC apparel, which includes caps, short-and long-sleeve t-shirts, tank tops, hoodies and onesies. Additionally, new licensee CreateOn will debut children’s magnetic tile playsets and magnetic stackable character cubes next week, and FOCO, providers of the July 13 promotional item, will offer bobbleheads and ornaments that will be available in the Team Store later this season.
The new joint apparel items add to the Yankees Style Collection, which offers Yankees fans access to exciting fashion collaborations throughout the season.
Last season marked the initial Yankees x The Pigeon and Yankees x Elephant & Piggie apparel collaborations, which were the first major professional sports team-related collaborations for Willems’s characters.
