Yankees announce new strategic partnership with Stubhub

The New York Yankees today announced a new strategic partnership with StubHub, the world’s largest marketplace to buy and sell tickets to any live event. The global ticketing platform has been designated as “The Official Authorized Ticket Marketplace of the New York Yankees” and will provide unique access for buyers and sellers of Yankees tickets, including season ticket holders. Through this collaboration, StubHub will have in-Stadium sponsorship and marketing rights and will work closely with the club to develop creative concepts that continue to improve the ticketing experience for Yankees fans.

 “StubHub has been a valued partner of the New York Yankees for many years,” said Randy Levine, New York Yankees President. “It provides superior service and is extremely well-regarded by our season ticket holders. StubHub can reach Yankees fans in the U.S. and Canada far better than any other ticket marketplace, and it now has unparalleled global reach through its viagogo brand. The Yankees feel confident directing our fans and season ticket holders to StubHub, where we know they’ll have the best and easiest overall experience in every respect — listing, selling and buying tickets to Yankees games.” 

“The New York Yankees represent more than a successful baseball organization — they are a global brand and entertainment destination for live event and sports enthusiasts worldwide,” said Cris Miller, Chief Business Officer of StubHub. “The Yankees share our vision to improve the ticket buying and selling experience and we are uniquely positioned to support and execute on this vision together.

We are honored that they trust us with their legendary brand and are open to testing and learning through this partnership.” 
The New York Yankees are the No. 1 selling Major League Baseball team on StubHub heading into the 2023 season. The team also has the widest global representation of MLB ticket buyers, with purchasers from 26 different countries and all 50 U.S. states.