July 13, 2017 - Average total viewership for the YES Network's New York Yankees game telecasts through the first half of the 2017 season was up 57% year-over-year in the New York DMA. This marks YES' highest first-half viewership for Yankees telecasts in five years.
The YES Network has reached more than 5.5 million unduplicated viewers in the country's #1 market so far in 2017, which translates to more than 39% of all TV Households in the New York DMA.
On the digital side, YES' Aaron Judge-related videos have garnered more than 6 million views across YES' various digital platforms (YESNetwork.com, Instagram, Facebook, Twitter and YouTube) over the past three months.
YES' First-Half 2017 Yankees Highlights: ** YES enjoyed its greatest first-half viewership in five years (343,000 average Total Viewers in 2017, vs. 370,000 in 2012)
Yankees on YES viewership is up 57% year-over-year (343,000 vs. 219,000)
18 of YES' Yankees telecasts this season have achieved a 4.0 average TV Household rating or better, vs. 0 in all of last season, and 10 in all of 2015
Key demos are at their highest in five years, since the 2012 season
Viewership among Persons 18-49 have grown by 73% year-over-year, Persons 25-54 by 57%, Males 18-49 by 71%, and Males 25-54 by 49%
Yankees Batting Practice Today is off to its best start ever; 2017 viewership has grown by 153% year-over-year
YES' Yankees pre-game show is off to its best start since 2010; 2017 viewership has increased by 106% year-over-year
YES' Yankees post-game show is enjoying its best start since 2012; 2017 viewership is up by 61% year-over-year
**YES' Yankees Telecasts Out-Perform Broadcast and Cable
YES' Primetime Yankees telecasts are #1 among Males vs. regularly scheduled Primetime broadcast programs on nights when YES televises Yankees games
YES' Primetime Yankees telecasts dominate all other cable networks' Primetime schedules on nights when YES televises Yankees games
The Yankees on YES Are Popular Well Beyond the New York DMA
During the May 2017 sweeps period, YES' Yankees game telecasts experienced year-over-year ratings growth in the following markets:
Hartford & New Haven: 181%
Watertown: 140%
Rochester: 101%
Syracuse: 76%
Utica: 39%
Buffalo: 38%
Albany-Schenectady-Troy: 35%
Wilkes Barre-Scranton-Hazleton: 31%
YES Network Viewership In General Is Strong
More than 5.5 million unduplicated viewers in the New York DMA have watched the YES Network so far through the first half of season, which translates to more than 39% of all TV Households in the New York DMA
YES was the most-watched regional sports network in the country in Total Day delivery for the first half of the 2017 broadcast year
The Michael Kay Show has attracted its biggest audience since YES started live simulcasts of radio shows in 2002; since the start of the 2017 MLB season, the show's viewership has grown by 92% year-over-year
Source: Nielsen, Yankees + Studio Shows on YES (Through MLB All-Star Break), Local Market Sports Report - May 2017 vs. May 2016 (Live Plus), NLTV Cumulative Reach - Total Day Delivery (1/1/17 - 7/9/17) - NY DMA, Regional Sports Network Analysis, 2017 Q1-Q2 Total Day (M-Su/6a-2a) Metered Market Quarter-Hour Average - TV Household Impressions, Live +SD
YES Digital
YES averaged 11.6 million digital video views per month across all of its digital platforms for the first three months of the MLB season
YES' Aaron Judge-related videos have garnered more than 6 million video views across YES' various digital platforms over the past three months
YES has 740,000 followers across all social media platforms
YES has shot 46 Facebook Live videos over the past three months