Network delivered 17.5 hours of live coverage Friday
April 12, 2022 – The YES Network’s wall-to-wall live coverage of the New York Yankees and Brooklyn Nets last Friday resulted in the network’s being the #1 television network, broadcast or cable, in the New York DMA from 9 a.m. to 11 p.m. that day.
YES’ live coverage Friday started with four hours of Red Sox-Yankees pre-game coverage (9 a.m.-1 p.m.), the biggest pre-game show ever for a regional sports network. YES’ linear coverage of the Yankees’ Opening Day extra innings win over the Red Sox generated 401,000 Total Viewers, peaking at 551,000 Total Viewers from 4:45 to 5:00 pm. Friday’s telecast was YES’ second-most-viewed weekday afternoon Yankees season opener (traditional 1 p.m. start) in more than a decade.
On the YES App, the Red Sox-Yankees game received 103,231 Unique Viewers, eclipsing the previous YES App record of 85,461 from Oct. 3, 2021 (Rays-Yankees).
Friday evening, the Cavs-Nets game on YES generated 136,000 average Total Viewers, YES’ third-most-viewed Nets game of the season.
The YES App also live-streamed the historic managerial debut of Rachel Balkovec, the first female manager in professional baseball, Friday evening as she led the Tampa Tarpons, the Yankees’ Single-A affiliate, to a win over the Lakeland Flying Tigers.