NOVEMBER 3, 2017 -- The YES Network has launched its first-ever celebrity-endorsement promotional campaign, a multi-platform initiative starring Brooklyn native and rabid Brooklyn Nets fan Fabolous, which promotes YES' streaming Brooklyn Nets telecasts on the FOX Sports GO app.
As one of hip-hop's most consistent hit makers since 1998, Grammy-nominated Platinum Recording Artist "Fabolous" is the definition of a people's champ. Brooklyn-bred and industry-tested, the rapper lovingly known as F-A-B-O, or simply Fab is one of hip-hop's most consistent hit makers with a catalog of certified gems and hit singles ("Make Me Better," "Into You," "Breathe") and a long list of collaborators, including Rihanna, Jennifer Lopez, Trey Songz, Ne-Yo, Chris Brown and Nicki Minaj.
Components of this campaign include:

• :30, :20, :10 and :05 spots which will air on YES
• Digital elements including a Q&A with Fabolous, behind-the-scenes video and a 360-degree video
• Promotion on YES' Instagram, Facebook, YouTube and Twitter accounts
• Play on the Barclays Center scoreboard during Nets games
• Play on the Nets' digital platforms

Watch the 30-second spot
"I'm excited to be partnering with YES and FOX Sports on this campaign," said Fabolous. "Being on the road so much, it's great to have the FOX Sports GO app to stream games and follow my Brooklyn Nets."
Authenticated YES subscribers can watch all of YES' Nets telecasts, in addition to YES' Nets pre- and post-game shows, streamed live on the FOX Sports GO app. YES' Yankees games, pre- and post-game shows, and all other YES programming, as well as FOX Sports, FS1, BTN and other FOX Networks Group programming, are also available via the FOX Sports GO app.