Careers at YES
The YES Network, the #1 Regional Sports Network in the country and home of the NY Yankees, Brooklyn Nets and NY Liberty seeks a strategic, creative, industrious, and results-oriented marketing all-star to join its internal YES Creative Agency in NYC.
Reporting directly to the Head of Marketing and Creative, this critically important position helps to strategically plan, organize and execute all marketing for the linear and digital businesses, including brand development, customer acquisition, fan engagement and advertising/affiliate sales support. It is responsible for executing all consumer-facing marketing initiatives while serving as a liaison with key internal and external stakeholders including ad sales, production, digital, PR, professional sports team partners, corporate marketing and third-party vendors.
This position will be an instrumental force in driving the following:
Brand: Develop and refine core brand positioning and architecture that uniquely reflects our unique value proposition Ensure all consumer and trade marketing messaging and materials are on brand, premium and consistent
Consumer Engagement/Strategic Planning: Conceptualize and implement both linear YES Network and YES App annual marketing plan to drive viewership, digital acquisition and consumption Plan, execute and optimize all on and off-channel media plans to attract new customers and increased consumption across all platforms that are relentlessly optimized in real-time Ideate big season launch campaigns with players and network talent. Scout shoot locations, aid in script writing and set design, act as producer on-site and oversee final delivery of the promo Deepen fan engagement through developing arresting campaigns and content for social media, email, mobile, influencer and other digital marketing initiatives Plan and manage strategic placement of on-air promotion and drop-ins Conduct audience and popular culture trend research and competitive monitoring Recommend and deliver against measurable growth and engagement KPIs
Partnership Marketing/Experiential: Grow and service cross promotional relationship with teams, leagues and other partners Develop, produce and fulfill all consumer and client promotions and events Manage and audit promotional merchandise inventory
Client Solutions (B2B): Partner with ad sales to develop added-value consumer-facing promotions for our clients Develop corporate and sales presentations, recaps, team presentations. Including decks, one-sheets, infographics, sizzle reels and digital media kits, etc. Work closely with Distribution Team to prepare and manage marketing/digital efforts for all distribution campaigns
REQUIRED QUALIFICATIONS:3-5 years previous television marketing or professional sports team experience is necessary Bachelor's degree in marketing or related field preferredStrong organizational and project management skills are requiredSuperb oral, written and interpersonal communication skills are required. The candidate must be able to lead conversations and provide excellent, professional email communication with local team partners and business/community organizationsMust be creative and have ability to communicate creative ideas to others. The ability to multitask and work effectively with changing priorities and deadlines is essentialSuperior attention to detail is needed as well as excellent relationship building skillsStrong knowledge of regional sports teams and thorough understanding of media landscape with working knowledge of sports, including MLB, NBA and MLS is requiredKnowledge of Microsoft Office applications, including Word, Excel, PowerPoint and Outlook is necessary. Basic knowledge of the latest graphics and editing hardware and software is helpful for social/digital content creation
TO APPLY, PLEASE SUBMIT YOUR RESUME TO [email protected]
YES Network, the most-watched regional sports network in the country in 15 of the past 17 years, owns the exclusive local TV rights of the 27-time World Champion New York Yankees, the Brooklyn Nets, Major League Soccer's New York City FC and the WNBA's New York Liberty. YES, which has earned 118 Emmy Awards since its 2002 launch, also televises original biography, interview and magazine programs, college sports and Manchester City soccer. YES has made the list of Forbes' top 10 most valuable sports business brands in the world for nine straight years.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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