Simplebet, YES Network launch revolutionary Pick-N-Play Live tonight

First-ever, real-time, in-game, single-screen watch and play experience offered

In conjunction with the YES App’s live-streamed Brooklyn Nets games

Free-to-play prediction game will also be available for the YES App’s streamed 2022 New York Yankees telecasts

NEW YORK (March 29, 2022) – Simplebet, the technology company reimagining the way fans engage with live sports, and the YES Network, the most-watched regional sports network in the nation, tonight are launching “Pick-N-Play Live,” the first-ever, real-time, in-game, single-screen watch and play experience. The revolutionary free-to-play prediction game, the first to be integrated within a live sports broadcast, will be available on the YES App to authenticated YES Network viewers in conjunction with YES’ Brooklyn Nets telecasts beginning tonight, when the Nets host the Pistons (7:30 p.m. ET). The product will also be available for the YES App’s streamed New York Yankees games this coming season.

Available via the YES App on iOS and Android, “Pick-N-Play Live” will allow users to make predictions around an assortment of in-game occurrences, such as possession result and player points. Fans can compete against friends and strangers for prizes such as a variety of gift cards, team merchandise and occasional unique in-person experiences, with a live leaderboard updating throughout each game. Simplebet’s innovative suite of products, fueled by its proprietary machine learning and automation capabilities, is designed to encourage longer watch times and deeper fan engagement.

“Pick-N-Play Live” offers dozens of prediction types, adding up to thousands of individual moments per game, putting fans in the coaches’ and managers’ shoes:

Basketball predictions during Nets games:

  • How many points will a player score this quarter?
  • Which team will score next?
  • What will the result of the possession be – 2-pointer, 3-pointer, missed field goal, turnover, free throws?
  • And more

Baseball predictions during Yankees games:

  • What will be the specific result of the at-bat – single, double, triple, home run, strikeout, walk, reach on error or in-play out?
  • Will the next batter get on-base? Yes or no?
  • Will the next pitch be a ball, a strike, or in-play?
  • And more

“This is the first inning of a convergence between media and gaming, and we’re thrilled to be at the bleeding-edge with a partner like the YES Network,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “Micro-market technology is reimagining the fan experience and drives longer watch times, which in turn is beneficial for operators and media partners alike.”

“‘Pick-N-Play Live’ is just the latest YES App enhancement designed to fuel engagement as we continue to introduce immersive and innovative products and experiences to our audiences,” said Jon Litner, CEO of the YES Network. “Through our new partnership with Simplebet, our viewers will now have the opportunity to play along in real time with the exciting action on the screen through a free, state-of-the-art predictor game powered by industry leading technology.”

The YES App provides authenticated users with a live stream of the YES Network, including its Nets, Yankees, NYCFC and New York Liberty games. It also features app-exclusive original programming series, along with personalized notification components, alternate feeds, game highlights and an extensive VOD library. The app also boasts innovative first-of-its-kind Live Stats and YES Watch Party offerings in conjunction with its streamed Yankees and Nets telecasts.

Simplebet has developed a suite of innovative micro-betting products for real money and free-to-play experiences for the NFL, NBA, MLB, college football and most recently college basketball. The company enables sports betting operators, media companies, and technology companies to enhance live sports by offering engaging experiences in real-time with their proprietary automated operations platform.

About Simplebet:

Co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall, Simplebet is the technology company pioneering micro-betting and fan engagement for U.S. sports. Micro-betting introduces instant gratification to the sports betting user experience by enabling moments within sporting events to become discrete betting and engagement opportunities. For more information please visit their website at, and follow on LinkedIn and Twitter.

About YES Network:

The YES Network, the most-watched regional sports network in the country for 17 of the last 19 years, owns the exclusive regional TV rights of the 27-time World Champion New York Yankees, the Brooklyn Nets, the 2021 MLS Cup Champion New York City FC and the New York Liberty. YES, which has earned 134 Emmy Awards since its 2002 launch, also televises original biography, interview and magazine programs, college sports and Manchester City soccer. YES made the list of Forbes’ top 10 most valuable sports business brands in the world for nine straight years.