YES Network.com

Overview
YESNetwork.com is the official online home of the New York Yankees' critically acclaimed regional sports network, the YES Network. The Web site offers a wide variety of innovative features and cutting-edge content that are all designed to provide the fans with unparalleled access to the Yankees franchise.

Awards and Honors
YESNetwork.com has earned two New York Emmy Awards in the past three years for "Best Sports Site," as well as CableFax's distinction of "2011 Best Regional/Local Programmer Web Site."

Site Traffic
In 2011 the YESNetwork.com saw an increase in its unique visitors by 52% year-over-year, and its page viewers by 32% year-over-year.

Web-Exclusive Video Content
YESNetwork.com offers several episodic shows and special programs that are produced exclusively for the site:
• Pre- and post-game interviews with Yankees and Nets players, coaches and managers
• Detailed video analysis from YES' Yankees and Nets analysts
• Post Game Plus, which airs after every YES Yankees broadcast, and features video highlights, interviews and in-depth analysis
• My YES Weekly, a weekly series that gathers the best content from MyYESNetwork.com, Facebook and Twitter, and presents it utilizing a quick-hitting format
• Yankee Stadium Spotlight, an original interview series in which YESNetwork.com video editor/producer Joe Auriemma converses with influential figures in, and relating to the Yankees organization, including players, coaches, managers, broadcasters, reporters and sports journalists
• Off The Wall, a weekly podcast hosted by Chris Shearn, with prominent guests including Tommy Lasorda, Brian Cashman, Jeff Francoeur and Jim Kaat
• Minor League Monthly, a unique 30-minute program which gives the fans a close-up look at the franchise's budding minor league stars, some of whom ultimately helped the Yankees capture their 17th AL East division title

YES Network Programming and Highlights
The site also includes various video clips from YES Network's televised programs, such as the Yankees and Nets pre- and post-game shows and highlights, Yankees Batting Practice Today, CenterStage with Michael Kay, The Joe Girardi Show, Yankees on Deck, Yankees Baseball Daily, This Week in Football and Forbes SportsMoney. Video clips of WFAN's Mike's On: Francesa on the FAN are also streamed daily on the site.

Interactive Features and Social Media
YESNetwork.com is replete with useful features that allow fans to virtually connect to one another, and to their favorite sports teams, rendering the YESNetwork.com as the most aggressive site-sports or otherwise-in terms of creating a thorough interactive user experience:
• Detailed blogs and columns from YES personalities and renowned sports writers such as, Jack Curry, Bob Lorenz, Chris Shearn, Steve Goldman, Jon Lane, and Joe Auriemma
• Links to external social media sites, allowing the fans to "follow" YESNetwork.com on Twitter at http://twitter.com/YESNetwork, and on Facebook at http://facebook.com/YESNet

MyYesNetwork.com
My YES is the comprehensive social media section of the site, which serves as a platform for legions of fans to network and interact with each other, by virtually sharing their experiences, opinions and overall passion for their favorite team. By joining the My YES community, fans can:
• custom-make their own profile page
• "friend" other like-minded fans with similar interests
• upload photos and videos
• subscribe to the YES newsletter
• read blogs from notable YES personalities, other My YES members, or start their own blog
• join existing topical groups or create a completely new one
• post on message boards in various discussion forums

Content Partnerships
YESNetwork.com has reached several content partnership deals with numerous outlets:
• SB Nation, the largest group of fan-centric online sports communities on the Web, hosting upwards of 300 sport- and team-specific Web sites
• River Ave. Blues, the most popular independent Yankees blog on the Web, which delivers the latest news updates and in-depth analysis for the Yankees as well as their minor league teams
• Pinstriped Bible, a daily Yankees blog authored by acclaimed Internet baseball columnist and noted Yankees historian Steven Goldman
• FanTake a network of 35 blogs covering a wide array of sports and teams
• BigBlueInterActive, a comprehensive fan site dedicated to the New York Giants, featuring the up-to-date news, and discussion forums
• GetGlue, a leading entertainment-based social networking site that enables its users to "check-in" to, rate, review and "like" the entertainment they consume